Creative / Packaging design / Assistant art direction

All assets, imagery, and video is owned by Pals, Master of Ceremonies.
Credit: Kate Collins (Marketing Lead) and Rachel Needham / Chella Hangs Studio (Creative Lead)

New Pink & Yellow Packaging

The latest recruits to the Pals core range, Pink and Yellow. With a new focus on Pals quality ingredients, a few changes were made to the can to better hero the unique fruity flavours and the use of Triple Distilled Vodka and all new boxes. See the full launch summary here.
Image source: @drink_pals

New Pink & Yellow Launch Billboards

As a part of the launch of the new flavours, billboards were seeded across the country revealing the new hero flavours.
Image source: LUMO

Updated core range boxes

The core range 10-pack boxes got a facelift - re-designed to reduce cardboard waste! They also now include flavour bios per pack. Designed as a part of Pals Sustainability plan, read more here.
Image source: @drink_pals

Glassware Product Renders

Video source: @drink_pals

Pals x fantl sport Invitational

A celebration of the Pals x Fantl Sport limited edition capsule launch, see the summary of the day here.
Image source: @drink_pals

Shipper boxes for Pals ambassadors

Triumph & Disaster